Get your customers' undivided attention with print

Print is not dead. It is still alive and well in the digital age, and it has an essential role in your marketing toolkit. 

You might think print marketing is a little in the shade, but there are many occasions when handing out a beautifully written and designed brochure, leaflet or postcard is more effective than pointing someone to your website or sending them a sales email. If you dismiss print, I'd argue that you're missing out on fantastic opportunities to get your clients' undivided attention. 

Getting seen in the crowd

When you send out an email campaign, you want people to say 'wow this is what I want' and have them scurrying to your website. It's easy to send an email, especially when you have an amazing offer or product, but every company on the planet is doing it. As soon as you hit 'send', it flies into a sea of emails. We all know how blind we've become to emails. I'm not sure I even read them, I often just skim over the images and delete. Your email is like a fan at a crowded concert desperate for the lead singers' attention.

But let's imagine your email prompts your customer to your website. Once again you're competing with other websites that do exactly what you do and may even shout about it louder and better. You've got into the lead singer's dressing room but all the other fans look like you. What makes you stand out?

That's why you need a full marketing toolkit to reach your ideal customers. Get your website looking and sounding sharp, make sure your social media is reaching the right audience…

but also... consider print!

5 unique benefits of print in the digital age

I like print. Who doesn't appreciate a great quality printed brochure coming through the letter box? The smell and the tactile nature of print is wonderful, but it's more than that. Here are five reasons why print rocks!

It's personal

Emails, even personalised ones, are regarded as impersonal. A brochure, even one not personalised, is so much more considered. Getting a physical birthday card through the post is more memorable, and means more, than a digital card. Don't just rely on your website to do the work either. A brochure can target specific messages to a specific audience in personalised campaigns. You can be creative, and showcase your USps.

You can say more

When everyone is busy and bombarded by your competitors, the rule with digital is 'less is more'. With print you can take time to demonstrate why your customers need you. You have the luxury of having a whole spread dedicated to beautiful images of your products and services or client testimonials. You can make it creative and engaging.

Get your customers' undivided attention

No banner ads in the background or your competitors popping up in the search, print means you have your customers' undivided attention. For ten minutes you can sit down with your ideal customers and 'chat' to them. What an opportunity! That's why you need a copywriter to get that tone of voice just right, and make sure the 'conversation' is natural and not too pushy.

Print means you're established and serious

The fact you've taken the time and effort to print your brochures, shows your clients you are a real company who is serious and dependable. We're so used to scam websites and emails. Print shouts dependability, quality and commitment. 

Brochures stick around

If you make your brochure beautiful, your customers won't throw it away. You can have an amazing website, but once your customers click off, it's gone. Brochures stick around. You've got into the lead singers' dressing room and you're there for days, maybe weeks! A constant reminder that you're the one to choose.

I began my career writing for print and I'm good at it. I love the creative challenge of making a brochure, prospectus, leaflet or postcard the best it can be. I have lots of examples to show you of the work I've done. I can help with paginations, flow and, of course, all the copy. I can even hook you up with a talented designer. Get in touch if you need help.