Why you need a professional writer for your business

If you are creating a new brand or strengthening an existing brand, one of the most important aspects of that process is making sure that the way you communicate with your customers is spot on. Writing your own website, adverts, product descriptions, blog posts may be tempting, but hiring a professional writer, and specifically a freelance writer, will not only save you time but make you money. 

We all know that poorly written websites, littered with incorrect grammar and spelling mistakes, set alarm bells ringing for potential customers. Bad writing translates as unprofessional, lazy and unorganised. Websites like this are rare, but an obvious cause for concern. But what happens when your website is factually and grammatically correct, but still not achieving the conversions you hoped for? 

More than just grammar

When you hire a professional writer, they not only provide flawless copy; that's just a given. A good writer will have years of experience, and have developed a tried and tested way of communicating in a concise and engaging way, and a way search engines love. 

Concise, engaging and search engine optimised (SEO), are the basics of good communication. Top that with a consistent tone of voice (TOV) tailored to your target customers, and you have a brand that attracts clients and builds loyalty. 

You may be passionate about the business you've created and an expert in your field, but that doesn't mean you should write your own website, brochures or adverts. Sometimes you can be too close to your business to be able to communicate concisely to your customers. A good writer will be able to tell your customers what you do, and what problem you solve for them, in a clear way and in a tone of voice that appeals to them. They will understand that your USPs need to be understood quickly, or your customers will turn to your competitors. 

Save yourself time and money

Hiring a freelance writer will save you money. As a business owner, you do not have the time to write content for your website; your time is better spent elsewhere, and your hourly rate will be far more than that of a writer. Plus, if you get it right-first-time, you will avoid having to pay for rewrites, unsuccessful campaign costs and expensive adverts that yielded no results. 

Professional writers will analyse your audience, and target them with proven writing strategies. Writers choose words, structures and even grammar that appeals to a specific audience. They change the way they write for different platforms and publications, so that even social media posts are written differently depending on whether they are on Twitter, Instagram, Facebook or LinkedIn. They use keyword research, know best-practice for word counts, understand the importance of headings, straplines and call to action buttons, and avoid bad practices such as keyword stuffing. 

Get the connections you need

A professional freelance writer will know how to work with designers, and the importance of design and how copy works with the design. Copywriting is a skill, separate from writing, which is only learnt through experience, and can make or break a good design. Professional writers will also be able to recommend a good designer should you need one. 

Choose freelance, not agency

As opposed to agency writers, freelance writers are running their own business, just like you. They want to work with you time and time again, and they want you to recommend them to other business owners. That's why hiring a freelance writer is much more advantageous to you than working with an agency writer. 

An agency writer, who has a constant stream of work from other businesses, will not be as concerned at building up a great working relationship with you. A freelance writer will want to foster that relationship, and prove that their writing is gaining you conversions, whether that's in sales or engagement. They are dedicated to getting it right for you, and often they'll be a great source of ideas for content, blogs, landing pages and newsletters.

Fix your problems 

What if you've gone ahead and written your own website or produced your own brochures and leaflets, and you aren't getting any results? Hire a freelance writer and they can fix the problem. They can polish your presentations, re-write your web pages for SEO, make your adverts pop with great straplines, create social media strategies and even create brand tone of voice guidelines for your company to use in future. 

If you are a business owner, and you want to optimise your website, social media posts, brochures, newsletters, emails or any other form of communication, save yourself time and money and hire a freelance writer. Look for examples of work and references, and ensure you hire someone who is excited about your business. That investment will pay off, and you'll have more happy, engaged customers who want to shout about your brand.